Creative & Marketing Director | Blending bold storytelling with data-driven strategy to build brands that connect, convert, and stand out

I am David Bernard, a dynamic and results-oriented Marketing Leader with over two decades of experience driving high-impact, multi-channel marketing initiatives across diverse industries such as retail, precious metals, grocery, and home furnishings. As a Creative and Marketing Director, I specialize in elevating brand presence, optimizing performance, and boosting customer engagement through innovative strategies that integrate digital, print, broadcast, and experiential platforms. I excel at managing multimillion-dollar budgets, leading cross-functional teams, and delivering measurable ROI by leveraging data-driven insights, emerging technologies like AI-driven campaigns, and strategic partnerships to foster long-term business growth.

My areas of expertise include multi-channel marketing strategy, client acquisition and retention, social media and email marketing, SEO and SEM (including Google Ads), vendor and media relations, tradeshow and event marketing, business development, digital advertising, content creation and copywriting, budget management and ROI optimization, product packaging and promotion, brand development and positioning, and e-commerce and online sales strategies.

Throughout my career, I've designed and executed targeted campaigns that promote products and services, resulting in significant achievements such as a increase in website traffic through robust SEO efforts, streamlined multimillion-dollar budgets to maximize efficiency, and the introduction of innovative tactics that expand market reach and accelerate revenue growth. I've built strong relationships with high-value clients, stakeholders, and vendors, planned promotional events to support expansions and community engagement, and mentored teams in industry-standard tools like Adobe Creative Suite to ensure creative consistency and high-quality output. I've also overseen the creative outlook in ads and commercials, from conceptualizing visually compelling TV and radio spots to directing production and ensuring brand-aligned messaging that resonates with audiences, earning multiple awards for outstanding commercial executions.